Office of the Mayor-President

For release: IMMEDIATELY

Release Date: 11/01/2016

Mayor’s office My Brother’s Keeper Initiative will be recipient Barnes and Noble Holiday Book Drive

Nov. 1, 2016
For release: IMMEDIATELY

For more information, contact:
Erin Porche, Youth Project Manager, (225) 389-4222
Susan Boudreaux, Mayor’s Office: (225) 389-5101
Michelle McCalope, Mayor’s Office: (225) 389-7957

Mayor-President Melvin L. “Kip” Holden announced that his office’s My Brother’s Keeper (MBK-BR) initiative will be the recipient of the Barnes and Noble Holiday Book Drive which kicks off today, Nov. 1.

The book drive will run through Jan. 1, 2017 at Barnes and Noble, 2590 Citiplace Court, in Baton Rouge. Customers can make monetary donations at the store. All of the proceeds will be used to purchase books that will be donated to MBK-BR. Last year, Barnes and Noble donated more than 1.5 million books to 650 local charities nationwide.

“We are so excited to be the recipients of this program,” said Mayor Holden. “Giving our children more books to read will not only improve their reading skills, but also help to expand their imagination.”

The books will be distributed to children up to eight years old at various community events. The books will also be used to help support literacy initiatives such as Volunteers in Public Schools and Line 4 Line- Books in Barbershops.

In February 2014, President Obama launched My Brother’s Keeper (MBK) initiative to address persistent opportunity gaps faced by boys and young men of color and to ensure that all young people reach their full potential. He also issued a challenge to mayors across the country to implement the program locally. Mayor Holden accepted the President’s community challenge and established MBK-BR, a community call-to-action to enact sustainable change through policy, programs, and partnerships.

For more information, contact Erin Porche’, Youth Project Manager at (225) 389-4222 or go to

More information can be found on our website.