Public Information


For Immediate Release

Release Date: 05/21/2014

Mayor Holden Calls on Residents to Welcome Large Number of Visitors to Baton Rouge

Three Major Events to Boost Local Businesses


Mayor-President Melvin L. “Kip” Holden is calling on the community to welcome a large number of visitors coming to Baton Rouge for three upcoming events, starting with the Bayou Country Superfest this weekend.

“Baton Rouge follows up what promises to be the best three days of country music anywhere with the Miss USA competition on June 8th and the US Youth Soccer Regional Championships on June 19th,” Holden said. “These three events are bringing a large number of people to Baton Rouge, filling up our hotels and restaurants and boosting other local businesses related to conventions and tourism. One critical component in attracting these types of events is that people enjoy their stay in Baton Rouge.”

Holden said this year’s Bayou Country Superfest added a third day of entertainment due to the increasing popularity of this event. “Before we added this event, some restaurants closed for the Memorial Day weekend because business was slow, but since the first Bayou Country Superfest, hotel revenues have increased by 300 and restaurants have another big weekend.”

Holden said production crews from the Miss USA competition are already in the city preparing for that international television event to broadcast live from Baton Rouge. “Contestants will begin arriving on Monday,” so you will see even more activity next week.”

The Miss USA event is broadcast in 70 countries and Baton Rouge will receive 8 minutes of video highlights in addition to the countless mentions through press coverage and social media.

On June 19th, the 2014 U.S. Youth Soccer Regional Championships will bring 200 teams and an estimated 20,000 soccer players, fans and families from 11 states to Baton Rouge to compete at the BREC Burbank Soccer Complex. “This is the nation’s oldest and most prestigious national youth soccer championship, attracting college soccer coaches from across the country eager to spot the next NCAA champion soccer player,” Holden said. “Look for hand-painted soccer balls at local attractions and restaurants to welcome these visitors and encourage them to explore our city while they are here.”

“Whether you say ‘Howdy’ to a stranger this weekend, ‘Good Luck’ to a beauty wearing a crown or give an assist to a soccer family, please help us let everyone know we’re very glad they’re here and hope they enjoy their stay in Baton Rouge,” Holden said. “Let’s all put our best foot forward for these three great events. By doing so, you will help us bring even more business to our city and parish.”


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