The City of Baton Rouge and East Baton Rouge Parish, Louisiana, US. was one of 16 cities selected to receive a Smarter Cities Challenge® grant from IBM in 2014 as part of the company’s citizenship efforts to build a Smarter Planet®. During three weeks in October of 2014, a team of five IBM experts worked to deliver recommendations on a key challenge identified by Mayor-President, Melvin L. “Kip” Holden and the senior leadership team: Help Baton Rouge become a global model for high-performance, data-driven transportation.
Baton Rouge is growing rapidly, with more than $34 billion in industrial expansion and more than 20,000 new jobs forecast for 2015. But the City faces serious traffic and transportation issues. In light of this, the City of Baton Rouge aims to become a global model for how a fast-growing, emerging economy uses data to effectively manage, model, grow and sustain a high-performance transportation system.